Jafen Media
PPC & Paid Ads

Google Search Ads

Capture Buyers at the Moment of Intent

Precision-targeted Google Search campaigns that put your ad in front of high-intent buyers exactly when they're searching for what you offer.

Search ads are the highest-intent channel in digital marketing — users are actively looking for a solution. We build tightly structured campaigns with exact-match keywords, compelling ad copy, smart bidding strategies, and conversion-optimised landing pages that turn clicks into customers.

View PPC & Paid Ads Services
Why It Matters
Key Benefits
01

Immediate Page 1 Presence

Appear at the top of Google for your most valuable keywords from day one — while your SEO programme builds organic authority.

02

Only Pay for Relevant Clicks

Negative keyword lists and tight match types ensure your budget goes to users who actually want what you offer.

03

Measurable ROI

Full conversion tracking from ad click to sale — know exactly what each lead costs and which campaigns deliver the best return.

How We Do It
Our Process
01
01

Keyword & Competitor Research

Build keyword lists segmented by intent, analyse competitor ad strategies, and estimate budget requirements for target CPAs.

02
02

Campaign Architecture

Structure campaigns by product/service category with tightly themed ad groups, SKAGs for high-value terms, and ad variations.

03
03

Ad Copy & Extensions

Write compelling headlines and descriptions with clear value propositions, strong CTAs, and all relevant ad extensions enabled.

04
04

Optimise & Scale

Weekly bid adjustments, negative keyword additions, ad testing, and Quality Score improvements to lower CPCs and scale winners.

What You Get
Deliverables & Outputs

Every engagement delivers concrete, tangible outputs — not just advice. Here's exactly what you receive when you work with us on google search ads.

Full Google Ads account setup and structure
Keyword research and match type strategy
Ad copy with 3+ variations per ad group
All ad extensions configured
Conversion tracking setup (GA4 + GTM)
Weekly and monthly performance reports
Let's get started
Ready to unlock Google Search Ads?

Book a free consultation and let's build a strategy tailored to your business goals.